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Our Story

I’M PLASTIC FREE is the brainchild of Simona Paganetto and born from a passion to genuinely make a difference to plastic pollution.

Italian-born Simona was living in the Whitsundays in Australia and volunteering for beach clean-ups in 2014 when she witnessed first-hand the huge amount of plastic in our oceans and its impact on marine life. She decided to do something about it.

While designing and developing reusable stainless-steel straws, she realised how difficult and time-consuming it was to find ethical, low-waste, low-carbon products that provided viable solutions to plastic use.

Fast-forward to 2018 and I’M PLASTIC FREE was born.

I'm Plastic Free Our Story Simona and Eco Barge Clean Seas

Our Mission

I'm Plastic Free Plastic Pollution Solutions Platform

With the help of like-minded individuals, Simona has created the I’M PLASTIC FREE digital platform – the easiest and fastest way to find solutions to plastic pollution.

Whether you are an individual or a business, here at I’M PLASTIC FREE you can find new and creative ways to reduce plastic waste, swap plastic for other eco-friendly materials, keep informed of changes and developments in the industry, and connect with other innovative businesses who are making a difference.

It’s a world-first in bringing together eco-brands  and business-to-business solutions in an open forum with the goal of eliminating plastic pollution.

Our Vision

Simona and her team are dedicated to being part of the solution to create a future free of plastic pollution where:

We dream of the day the ocean can say, I’m Plastic Free. And if you dream of this too, join us by becoming part of our community of changemakers.

 Join our community of changemakers.

I'm Plastic Free Vision

Our Team

Simona Paganetto

Simona Paganetto

Founder & CEO

With more than 15 years of commercialization experience, Simona not only brings passion to end plastic pollution but an understanding of the economic imperative in finding workable and sustainable solutions to do so. Originally from Italy, she’s lived and studied in six countries, speaks six languages, and is a strong believer that diversity is essential to foster innovation and bring projects to success. Simona is certified as a Circular Economy Specialist.

Pav Singh

Pav Singh

Web Developer
With a wealth of experience in web development, design and SEO, Pav’s been creating websites since 2016. After finishing a degree in Mechanical Engineering, he switched to Business Information Systems, and both have played a part in the function and design of the websites he creates. Realising the impact that plastic is having on our world, Pav is passionate about reducing plastic pollution.
Bhuvan Poudel

Bhuvan Poudel

SEO Specialist

With years of experience in the online marketing space, Bhuvan is a marvel with SEO. With a Master of Information Technology coupled with his passion for design and problem-solving, he also creates user-friendly websites for small-to-medium sized businesses and specialises in data analytics and email marketing. Bhuvan likes to read in his spare time and is committed to helping I’M PLASTIC FREE reach its potential.

Lisa Louden

Lisa Louden

Communications
Lisa is a writer and communications specialist. A former news producer and journalist, after media she moved into corporate communications in change management and now undertakes specialised contracts. Lisa is passionate about preserving environments and founded an animal foundation to educate and inspire positive solutions for animals, volunteering for five years as Managing Director. Lisa is a big believer in the collective power of change through individual and empowered decision-making.

Join the #implasticfree community and help us turn off the plastic tap!

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We acknowledge the Traditional Owners of country throughout Australia the land on which we operate and recognises their continuing connection to land, waters and community. We pay our respects to them and their cultures, and to elders both past and present.
  • © Copyright 2024 I'm Plastic Free
  • All Rights Reserved

Listing Features

  • Basic listing information
  • Dedicated business page
  • Company logo
  • Up to 3 website links
  • 2 call now links
  • 1 video link
  • Up to 3 gallery Images
  • Up to 3 categories
  • Social media links
  • List your values (database filters)

User Dashboard

  • Listing statistics for each business
  • Manage and edit your listing

Listing Promotion

  • Ability to promote your listing to priority placement in search results
  • Ability to feature your listing on our homepage
  • Opportunity to add a discount code to your listing page

Extra Support

  • Priority Support with Your Brand Listing
  • Priority Marketing
  • Priority Collaboration & PR Opportunities

Listing Features

  • Basic listing information
  • Dedicated business page
  • Company logo
  • Up to 3 website links
  • 2 call now links
  • 1 video link
  • Up to 3 gallery Images
  • Up to 3 categories
  • Social media links
  • List your values (database filters)

User Dashboard

  • Listing statistics for each business
  • Manage and edit your listing

Listing Promotion

  • Ability to promote your listing to priority placement in search results
  • Ability to feature your listing on our homepage
  • Opportunity to add a discount code to your listing page

Listing Features

  • Basic listing information
  • Dedicated business page
  • Company logo
  • Up to 3 website links
  • 2 call now links
  • 1 video link
  • Up to 3 gallery Images
  • Up to 3 categories
  • Social media links
  • List your values (database filters)

User Dashboard

  • Listing statistics for each business
  • Manage and edit your listing

Listing Promotion

  • Ability to promote your listing to priority placement in search results
  • Ability to feature your listing on our homepage
  • Opportunity to add a discount code to your listing page

Listing Features

  • Basic listing information
  • Dedicated business page
  • Company logo
  • Up to 3 website links
  • 2 call now links
  • 1 video link
  • No gallery Images
  • Up to 2 categories
  • Social media links
  • List your values (database filters)

User Dashboard

  • Listing statistics for each business
  • Manage and edit your listing

Listing Promotion

  • Ability to promote your listing to priority placement in search results
  • Ability to feature your listing on our homepage
  • Opportunity to add a discount code to your listing page

Questionnaire Submitted

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Your Answers

1. New Brands / Solutions Questionnaire

  • Business Name
  • Business Website
  • Business Location

2. Business Ethics

  • Are your products manufactured or sourced based on their minimal harmful impact to society, which translates to no child labour, no exploitation, fair wages for workers, social security payments, safe working place and fair-trade?

3. Manufacturing Process

  • Are your products manufactured or sourced based on their minimal harmful impact to our environment, which translates to being made of natural and organic material (i.e. bamboo, organic cotton), therefore zero waste, or fully recyclable at the end of their long life (i.e. stainless steel)?
  • Is your production chain transparent, i.e. you know where your raw materials come from, how they are being produced and that your providers follow ethical and sustainable production practices and policies?

4. Product Ingredients

  • Are your products free of toxic chemicals, toxic metals and pesticides (i.e. BPA, Synthetic fragrances, Microbeads, Parabens, Oxybenzone, Formaldehyde)?
  • Are all of our products free of palm oil and its derivatives, also free of responsibly sourced palm oil (RSPO)? At I’M PLASTIC FREE we believe that unfortunately you cannot fill a bucket of water from multiple taps, then try and separate the water showing which tap that water portion has come from. We want to fully fight deforestation as a way to preserve wildlife and minimise global warming.
  • Are your product cruelty-free, i.e. not tested on animals?
  • Are your products vegan?

5. Product Materials

  • Are your products free of virgin plastic themselves or in some cases have a minimal amount of plastic (i.e. a plastic pump in a cosmetic glass / aluminium bottle < 20%)?
  • Are your products manufactured with recycled / upcycled materials, including recycled plastic, in order to divert them from landfill (i.e. swimwear from recycled fibres)?

6. Product Packaging

  • Are your products free of plastic packaging?
  • Do your products follow a close-loop system, typical of the zero waste / circular economy, by which customers might be asked to send back empty packaging to be refilled with new product (i.e. recycling cleaning products’ containers etc)? Or do you simply offer a recycling service (i.e. taking back old socks)?

7. Certifications

  • Have you obtained any national / international certifications? i.e. Vegan, Cruelty Free, Australian Made, FDA, GOTS, ISO, OEKO-TEX, Certified Palm Oil Free, No Plastic & Compostable, Not Tested on Animals, Australian Certified Organic etc?
  • If yes, which one(s):

8. Shipping Process

  • Do you ship your products with compostable or recycled packaging?
  • Do you ship your products with carbon neutral delivery (i.e. in Australia through Sendle, Shippit or Australia Post?
  • If yes, which carbon neutral delivery service do you use?