Our Story

This is our story: I’M PLASTIC FREE is the brainchild of Simona Paganetto and born from a passion to genuinely help those who wish to lead an eco-conscious life. Witnessing the huge amount of plastic that ends up into our oceans and the impact it has on marine life, Simona decided to become part of the solution. While developing plastic free reusable straws, Simona realised how difficult and time consuming it was for consumers to find ethical, low waste products. As a supplier, it was just as difficult to compete and find a voice for producers like herself.

I’M PLASTIC FREE draws suppliers of Australian ethical and sustainable small businesses and connects them to consumers through a one-stop guilt free marketplace.

I’M PLASTIC FREE aims to be an easy to access online marketplace offering the most comprehensive range of plastic free, upcycled and ethically sourced products from trusted and responsible suppliers. Please have a read here of our values.

I'M PLASTIC FREE Our Story

Our Mission

Turtle swimming in plastic ocean - Our Story

Every minute, the equivalent of one garbage truck of plastics enters the ocean, which adds up to more than 8 million tonnes a year. According to UNESCO, every 30 seconds plastic kills a whale, a seabird and a turtle. Let’s be honest, we’re drowning in plastics, it’s literally everywhere, as micro- and nanoplastics have been found in our food, in our water and even in the air we breathe.

We’re not here to preach to Australians about the plastic problem… everyone knows it exists… so, what do we do about it?

Our mission with I’M PLASTIC FREE marketplace is to make it easier for you to swap to more sustainable alternatives, one step at a time, so you can reduce your plastic and waste footprint without stress.

No more spending hours searching for truly sustainable products. Our goal is to save you time by doing all the research and offering the most comprehensive selection of trusted, ethically sourced or made, plastic free and upcycled products under “one roof”.

Our Vision

Can you imagine a world with less dependence on plastic?

We can… and we’ll fight for it… for the future of our children!

 

This is our vision and also our why. We want to look in the eyes of our young children in 20 years knowing we did everything we possibly could to raise awareness about the plastic crisis and to do our bit to change this and be part of the solution.

We imagine a future where all materials and products are treated with value, a future where the circular economy has become an integral part of our society, a much less wasteful and consumerist society.

If you’re the kind of person who likes to make a difference in this world and support small independent Australian businesses, I’M PLASTIC FREE, the conscious living marketplace, is the right place for you to shop.

I'M PLASTIC FREE Our Story and Our Vision